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Brand activation · SoHo, 2025
Hendrick’s Gin
A distillery imagined as a flowering residence — four rooms, one week, open to the public in SoHo.
Client — Hendrick’s Gin
The parlour — roses in standing floor arrangements
The apothecary — suspended orchard ceiling
Detail — rose and moss balustrade
Entrance hall — cloud installation
Stair — climbing camellia
Placeholder — film still
Film still — opening evening
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Service — Special Events